Jony Ive Talks About Design And Designing His Own Leica


Earlier we showed you a custom Leica camera designed by Apple’s Jony Ive in collaboration with Marc Newson.

Apple’s designer Ive along with Newson sat down with Vanity Fait for an interview where they talked about designing the Product (Red) charity auction.

“We are in an unusual time in which objects are designed graphically, on a computer,” Ive said. “Now we have people graduating from college who don’t know how to make something themselves. It’s only then that you understand the characteristics of a material and how you honor that in the shaping. Until you’ve actually pushed metal around and done it yourself, you don’t understand.”

The product is made from the Leica M digital 35 millimeter full-frame camera, a high power performance processor, a full format CMOS censor and Leica’s APO-Summicron –M 50-millimeter f/2 ASPH lens.

“I found it a very odd and unusual thing to put this amount of love and energy into one thing, where you are only going to make one,” Ive said. “But isn’t it beautiful?”

According to Leica, the camera is made in 85 days and was created after Jony Ive and Newson had to go through 561 models and prototyped almost 1,000 parts.

The camera will be up for sale in an auction at Sotheby’s on Nov. 23 along with other Newson and Ive collaborative products. One of these products also includes a pair of solid 18-karat rose gold Apple EarPods.

These money these products will raise will be used to raise The Global Fund to fight AIDS, Tuberculosis, and Malaria.

  • Malcom

    Jony Ive is awesome!